Animadversions.

The weblog of Joshua Drescher

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So… howsa ’bout that new McCain ad?

March 7th, 2008 · 1 Comment · Art, Politics

*phew*

THAT is one hell of an ad. Churchill, TR, McCain as a stubborn, chain-smoking POW - laser-precise choices, mixed with an astonishingly evocative style of editing (truly surprising from a GOP candidate, to be sure). Best of all, there’s literally NOTHING to criticize in it. It’s a completely positive ad.

It’s clear that McCain’s team is starting to bring into focus the emotional timbre of their campaign and the Dems are going to need to have a mess of stuff ready to launch the SECOND that nomination is finalized as a result. will.i.am needs to start working overtime.

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